Every brand has a story, and we specialise in bringing those stories to life. Meet SAAM (Safe AI Adoption Model), he’s a friendly guide to help navigate the complexities of AI for Australian Small to Medium Enterprises (SMEs). We developed a character-driven brand identity, complete with a welcoming visual language, to transform a daunting concept into a reassuring and accessible experience for SMEs. More than just a logo, we built a visual language that communicates clarity and support, ensuring SAAM stands as a trusted resource for practical AI integration.

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